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ABOUT US

WE ARE A CULTURAL AND DESIGN STRATEGIC CONSULTANCY HELPING CLIENTS AROUND THE WORLD MAKE INFORMED BRAND DECISIONS

We help you to make the most of your brand investments by keeping you up-to-date with what is happening inside and outside your category. Our work supports strategy, creative development and product innovation by understanding and anticipating the context-specific design challenges in building brand value.

We offer a unique combination of cross-cultural communications, commercial design semiotics and ethnographic research methods.

CONTACT US

WE WOULD LOVE TO HEAR FROM YOU

  • Postal Address: The Dock Hub, Wilbury Villas,
    Hove,
    BN3 6AH
    England,
    United Kingdom
  • email: hello@visualsigno.com
  • Phone: +44 (0)01273 830 989

OUR TWITTER

JOIN OUR CONVERSATIONS

The future of Global Business Anthropology is up to YOU. Submit your proposal for the GBA Summit Mexico 2023 by Nov… https://t.co/0ZtRvfkiOw
16 November 2022
@GbasMexico Invigorating to be part of @GbasMexico. We have been thinking about engaging in alternative formats. Do… https://t.co/7Ab4quBFoj
21 September 2022
This coming Friday 12th November 2021 at 2.00 pm BTS, I will be sharing together with @Indiz_Semiotics, and… https://t.co/fxpXM5GcrU
09 November 2021
It was a pleasure talking this afternoon to such a receptive group of people—great conversations and food for thoug… https://t.co/V4Ye6UlvOd
04 November 2021
Looking forward to sharing thoughts at the session “Making Sense of the Future: How Anthropologists ‘See’ It”… https://t.co/lQbgbq1xQI
08 June 2021
Sharing this amazing Xchange organised by #MarketingKind with Seth Godin and Paul Skinner on the theme of how we ca… https://t.co/1KTmLyBXS6
30 March 2021

ETHNOGRAPHY

OUR ETHNOGRAPHIC PRACTICE IS DRIVEN BY THE WAY PEOPLE INTERACT WITH DESIGN OBJECTS IN EVERYDAY LIFE.

Actions, feelings and thoughts are commonly expressed through objects. This is why our starting point to our ethnographic approach is inspired in observing material culture phenomena.

We believe that applied commercial anthropology helps us to discover the inner layers of information about what is important to people: their feelings, perceptions, aspirations expressed through all their material forms (objects) and social practices (habits).

Our expertise and professional training in anthropology provides us with knowledge and skills for classical ethnographic research can be used in product development, product placement, brand and marketing strategies.


By analysing people’s lifestyles and everyday routines, we can assist you in developing products that are more precisely tailored to the specific needs of your consumers.


Our ethnographic practice will be useful if you need

Richer and more relevant accounts of your consumers’ habits and choices.

Accurate insights that help you to clarify the cultural complexities you are facing in a specific market.

A definition of cultural & design opportunity areas for your brand or product.

Identification of local and global consumer trends.

Guidance for market entry and product positioning.

We immerse ourselves in social contexts around the world to understand and document the physical and social realities of communities.


One of Visual Signo’s key assets lies in our collaboration with our rich global network of cultural experts.

INTERESTED IN WHAT WE DO?