We use the richness of cultural insights with the creative power of design thinking to bring you insights that help connect more deeply with your consumers. Guided by anthropology and culturally-informed design theories, we apply accessible and actionable tools that enables us to simply identify, understand and evaluate the various visual & cultural phenomena relevant to your brand or organisation.
We offer a unique combination of cross-cultural communications analysis, commercial design semiotics, and ethnographic research methods.
By applying cultural semiotics in your commercial environment, you will enjoy discovering patterns and conventions in diverse cultures. As you understand how particular concepts are perceived in different contexts, you will see clear trends and areas of opportunity for your brand strategy.
With our semiotic design approach you will revel in applying rich cultural insights to rigorous design analysis. As you explore new perspectives on your brand and product designs, you will find practical advice for turning culturally relevant concepts into enhanced brand equity.
Findings from our ethnographic research will provide practical insights that fit snugly into your product development and placement. Our data-driven fieldwork looks at the way people interact with everyday objects, building on our training in anthropology to deliver strategically-aligned brand and marketing recommendations.
