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ABOUT US

WE ARE A CULTURAL AND DESIGN STRATEGIC CONSULTANCY HELPING CLIENTS AROUND THE WORLD MAKE INFORMED BRAND DECISIONS

We help you to make the most of your brand investments by keeping you up-to-date with what is happening inside and outside your category. Our work supports strategy, creative development and product innovation by understanding and anticipating the context-specific design challenges in building brand value.

We offer a unique combination of cross-cultural communications, commercial design semiotics and ethnographic research methods.

CONTACT US

WE WOULD LOVE TO HEAR FROM YOU

  • Postal Address: The Dock Hub, Wilbury Villas,
    Hove,
    BN3 6AH
    England,
    United Kingdom
  • email: hello@visualsigno.com
  • Phone: +44 (0)01273 830 989

OUR TWITTER

JOIN OUR CONVERSATIONS

What's the difference between explorers, anthropologists and tourists? https://t.co/fdccHcVVx5
25 November 2017
RT @Semiofest: THE WAIT IS OVER. IT'S OFFICIAL. SEMIOFEST 2018 WILL TAKE PLACE IN MUMBAI, INDIA #semiofest #mumbai https://t.co/XiF0kI6vgZ
02 November 2017
So looking forward to be working with the #DYworks team to make Semiofest 2018 the best ever! #semiofest #semiotics https://t.co/aoBGyLSSx7
02 November 2017
RT @Semioticastudio: The @Semiofest Board also on the stage: Hamsini, @visualsigno and @semiotico #semiotics https://t.co/91AlEbXaCa
24 July 2017
RT @saatchi_gallery: Rules of opacity and impermanence are up for debate in Filippo Minelli's series 'Silence/ Shapes.' https://t.co/wzyXyc…
24 July 2017
'The semiotones' playing besame mucho at #semiofest. Marcel Danesi playing the piano. #toronto… https://t.co/W9HFP5Cbsf
22 July 2017

ETHNOGRAPHY

OUR ETHNOGRAPHIC PRACTICE IS DRIVEN BY THE WAY PEOPLE INTERACT WITH DESIGN OBJECTS IN EVERYDAY LIFE.

Actions, feelings and thoughts are commonly expressed through objects. This is why our starting point to our ethnographic approach is inspired in observing material culture phenomena.

We believe that applied commercial anthropology helps us to discover the inner layers of information about what is important to people: their feelings, perceptions, aspirations expressed through all their material forms (objects) and social practices (habits).

Our expertise and professional training in anthropology provides us with knowledge and skills for classical ethnographic research can be used in product development, product placement, brand and marketing strategies.


By analysing people’s lifestyles and everyday routines, we can assist you in developing products that are more precisely tailored to the specific needs of your consumers.


Our ethnographic practice will be useful if you need

Richer and more relevant accounts of your consumers’ habits and choices.

Accurate insights that help you to clarify the cultural complexities you are facing in a specific market.

A definition of cultural & design opportunity areas for your brand or product.

Identification of local and global consumer trends.

Guidance for market entry and product positioning.

We immerse ourselves in social contexts around the world to understand and document the physical and social realities of communities.


One of Visual Signo’s key assets lies in our collaboration with our rich global network of cultural experts.

INTERESTED IN WHAT WE DO?