side-area-logo

ABOUT US

WE ARE A CULTURAL AND DESIGN STRATEGIC CONSULTANCY HELPING CLIENTS AROUND THE WORLD MAKE INFORMED BRAND DECISIONS

We help you to make the most of your brand investments by keeping you up-to-date with what is happening inside and outside your category. Our work supports strategy, creative development and product innovation by understanding and anticipating the context-specific design challenges in building brand value.

We offer a unique combination of cross-cultural communications, commercial design semiotics and ethnographic research methods.

CONTACT US

WE WOULD LOVE TO HEAR FROM YOU

  • Postal Address: The Dock Hub, Wilbury Villas,
    Hove,
    BN3 6AH
    England,
    United Kingdom
  • email: hello@visualsigno.com
  • Phone: +44 (0)01273 830 989

OUR TWITTER

JOIN OUR CONVERSATIONS

We are really excited to be part of “Why the world Needs Anthropologists” this year. Programme is already thought… https://t.co/fhf96GozVP
12 October 2018
RT @mattBernius: Marc Bühler drops another gem at #EPIConference - Anthropology has a rich history of exploring understandings of "thingnes…
12 October 2018
Interested in Cultural Mapping and Innovation? You shouldn't be missing out @timstock talk happening next 10th Sept… https://t.co/lpHBcHR4xG
14 August 2018
@AnnMenard3
17 May 2018
@AnnMenard3
17 May 2018
We are glad you like it! https://t.co/UIMFRXl7np
17 May 2018

ETHNOGRAPHY

OUR ETHNOGRAPHIC PRACTICE IS DRIVEN BY THE WAY PEOPLE INTERACT WITH DESIGN OBJECTS IN EVERYDAY LIFE.

Actions, feelings and thoughts are commonly expressed through objects. This is why our starting point to our ethnographic approach is inspired in observing material culture phenomena.

We believe that applied commercial anthropology helps us to discover the inner layers of information about what is important to people: their feelings, perceptions, aspirations expressed through all their material forms (objects) and social practices (habits).

Our expertise and professional training in anthropology provides us with knowledge and skills for classical ethnographic research can be used in product development, product placement, brand and marketing strategies.


By analysing people’s lifestyles and everyday routines, we can assist you in developing products that are more precisely tailored to the specific needs of your consumers.


Our ethnographic practice will be useful if you need

Richer and more relevant accounts of your consumers’ habits and choices.

Accurate insights that help you to clarify the cultural complexities you are facing in a specific market.

A definition of cultural & design opportunity areas for your brand or product.

Identification of local and global consumer trends.

Guidance for market entry and product positioning.

We immerse ourselves in social contexts around the world to understand and document the physical and social realities of communities.


One of Visual Signo’s key assets lies in our collaboration with our rich global network of cultural experts.

INTERESTED IN WHAT WE DO?