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ABOUT US

WE ARE A CULTURAL AND DESIGN STRATEGIC CONSULTANCY HELPING CLIENTS AROUND THE WORLD MAKE INFORMED BRAND DECISIONS

We help you to make the most of your brand investments by keeping you up-to-date with what is happening inside and outside your category. Our work supports strategy, creative development and product innovation by understanding and anticipating the context-specific design challenges in building brand value.

We offer a unique combination of cross-cultural communications, commercial design semiotics and ethnographic research methods.

CONTACT US

WE WOULD LOVE TO HEAR FROM YOU

  • Postal Address: The Dock Hub, Wilbury Villas,
    Hove,
    BN3 6AH
    England,
    United Kingdom
  • email: hello@visualsigno.com
  • Phone: +44 (0)01273 830 989

OUR TWITTER

JOIN OUR CONVERSATIONS

We are really excited to be part of “Why the world Needs Anthropologists” this year. Programme is already thought… https://t.co/fhf96GozVP
12 October 2018
RT @mattBernius: Marc Bühler drops another gem at #EPIConference - Anthropology has a rich history of exploring understandings of "thingnes…
12 October 2018
Interested in Cultural Mapping and Innovation? You shouldn't be missing out @timstock talk happening next 10th Sept… https://t.co/lpHBcHR4xG
14 August 2018
@AnnMenard3
17 May 2018
@AnnMenard3
17 May 2018
We are glad you like it! https://t.co/UIMFRXl7np
17 May 2018

DESIGN SEMIOTICS

A SPECIALISED APPROACH THAT COMBINES THE RIGOUR OF DESIGN ANALYSIS WITH THE RICHNESS OF CULTURAL INSIGHTS.

Design Semiotics offers advice on how to create culturally relevant designs, as well as enhancing and extending design equities.

It works by deconstructing hidden and visible design grammars and aligning them to cultural meanings. It helps to detect design problems and understand products deeper.
LEVERAGING DESIGN & BRAND EQUITIES

Our clients approach us when they need to understand and improve their own design languages, and how these are working in relation to their competitors.

CULTURALLY AWARE

It helps brands to adapt to a specific cultural context or category, aligning design with culture.

CLARIFIES COMPLEXITIES

Very effective to understand why a product is not working from a design and cultural viewpoint. It helps to align product grammars to category messages.

We engage with the emotional qualities of design and the analysis of different user interactions present in design objects.


We cover communications, as well as product design, digital and spatial experiences.

Commercial design semiotics is useful if you are looking to:

Create robust design languages that connect with consumers and their cultural realities.

Evaluate your current design equities and how these are working across different touchpoints.

Align your packaging and communications to local and global cultures.

Stay one step-ahead of your market competitors and visual trends.

Understand the different meanings of your design experiences. What your designs are communicating to your consumers?

Not only does this approach add value once products or communications have been released to the market, it can also provide important insights during the early stages or in the middle of the design process.



Design Semiotics also helps designers to rationalise a process that often comes from intuition, thereby creating better conversations between strategic and creative teams.

INTERESTED IN WHAT WE DO?