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ABOUT US

WE ARE A CULTURAL AND DESIGN STRATEGIC CONSULTANCY HELPING CLIENTS AROUND THE WORLD MAKE INFORMED BRAND DECISIONS

We help you to make the most of your brand investments by keeping you up-to-date with what is happening inside and outside your category. Our work supports strategy, creative development and product innovation by understanding and anticipating the context-specific design challenges in building brand value.

We offer a unique combination of cross-cultural communications, commercial design semiotics and ethnographic research methods.

CONTACT US

WE WOULD LOVE TO HEAR FROM YOU

  • Postal Address: The Dock Hub, Wilbury Villas,
    Hove,
    BN3 6AH
    England,
    United Kingdom
  • email: hello@visualsigno.com
  • Phone: +44 (0)01273 830 989

OUR TWITTER

JOIN OUR CONVERSATIONS

It feels good being part of #Semiofest. Check the video for a flavour of what happened in Paris. https://t.co/1jKoqnT3ve #semiotics #symbol
18 August 2015
Semiofest inviting bids for hosting 2016. More info @semiofest http://t.co/J1cZHZmtt2 #semiofest #semiotics http://t.co/u1eulfCPVj
18 August 2015
A must see exhibition for those working on cultural codes. https://t.co/8Zh9pom3nC
03 August 2015
Inspirational house-truck. British innovation. #beingbritish #british #england #creativityfound… https://t.co/s6jpCK537o
19 June 2015
Great Picture, indeed. @gpedranti @semiotico @SemioFest @THOREZ @ximetobi @MarianeCara
12 June 2015
RT @semiosine: Fin du hipster, place au yuccie ? #tendance #thehipsterisdead via @mashable http://t.co/9WbaTyFTlH
10 June 2015

Extend brand equity with culturally-informed decisions, seamlessly aligned to your strategy

We help you to make the most of your brand investments by keeping you up-to-date with what is happening inside and outside your category. Our work supports strategy, creative development and product innovation by understanding and anticipating the context-specific design challenges in building brand value.

CULTURAL & DESIGN INTELLIGENCE

By identifying and intelligently interpreting visual and cultural patterns, you will have the tactical and strategic knowledge necessary to uniquely engage and energise your consumers, both locally and globally.

BRAND ARTICULATION

Convey your brand messages more intentionally with culture-sensitive design guidelines for different communication and packaging programmes: brand articulation you can apply across design and cultural dimensions.

CULTURAL & DESIGN PLATFORMS

Confidently enter new markets and discover areas of opportunity by using a compelling visual language and cultural platforms grounded in our mapping of cultural patterns and emerging trends.

CONTEXTUAL DESIGN AUDITS

Tailor your brand strategy to work beautifully across different design dimensions with our insights into creating culturally relevant design systems, enabling you to explore and enhance your brand equity.

Whatever stage you are at in your planning cycle, we will be excited to provide you with cultural and design insights you can easily and immediately put into practice.

HOW WE DO IT?

(IT’S NOT MAGIC!)

We use the richness of cultural insights with the creative power of design thinking to bring you insights that help connect more deeply with your consumers. Guided by anthropology and culturally-informed design theories, we apply accessible and actionable tools that enables us to simply identify, understand and evaluate the various visual & cultural phenomena relevant to your brand or organisation.

We offer a unique combination of cross-cultural communications analysis, commercial design semiotics,  and ethnographic research methods.

CULTURAL SEMIOTICS

By applying cultural semiotics in your commercial environment, you will enjoy discovering patterns and conventions in diverse cultures. As you understand how particular concepts are perceived in different contexts, you will see clear trends and areas of opportunity for your brand strategy.

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DESIGN SEMIOTICS

With our semiotic design approach you will revel in applying rich cultural insights to rigorous design analysis. As you explore new perspectives on your brand and product designs, you will find practical advice for turning culturally relevant concepts into enhanced brand equity.

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DESIGN ETHNOGRAPHY

Findings from our ethnographic research will provide practical insights that fit snugly into your product development and placement. Our data-driven fieldwork looks at the way people interact with everyday objects, building on our training in anthropology to deliver strategically-aligned brand and marketing recommendations.

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WHY CHOOSE US?

01.

INNOVATIVE METHODS

We are pioneers in applying design semiotics and material culture analysis to cultural brand strategy and innovation, delivering breakthrough insights that go beyond of what consumers can articulate.

02.

STRATEGIC ALIGNMENT

Combined with strategic thinking, our innovative tools generate fascinating findings that are also commercially relevant.

03.

GLOBAL EXPERIENCE

A strong team with very broad  international and cross-cultural experience to help you answer global brand, design strategy and product innovation questions.

04.

WORLDWIDE NETWORK

We are based in the UK and work constantly with a worldwide network of semioticians, anthropologists and designers in many different countries, continents and emerging markets.

SOME COUNTRIES WHERE WE HAVE WORKED

SOME BRANDS WE HAVE DONE PROJECTS FOR

TESTIMONIALS

INTERESTED IN WHAT WE DO?